Associate Dean Daryl Lim publishes ‘Trademarks’ chapter in ‘Elgar Concise Encyclopedia of Artificial Intelligence and the Law’

CARLISLE, Pa.—Associate Dean for Research and Strategic Partnerships Daryl Lim was invited to contribute a chapter on “Trademarks” in the recently published “Elgar Concise Encyclopedia of Artificial Intelligence and the Law” (Edward Elgar, 2025). The volume brings together leading global experts to examine the rapidly evolving intersection of artificial intelligence (AI) and legal systems.

Lim’s chapter analyzes how artificial intelligence is reshaping trademark law and practice from clearance and monitoring to likelihood-of-confusion analysis and AI-generated brand identifiers. Drawing on his ongoing scholarship on computational adjudication, the chapter discusses both the transformative opportunities and the substantial challenges AI introduces for examiners, practitioners, courts, and policymakers. The work reflects his broader research agenda, integrating intellectual property, technology governance, and the future of legal decision-making.

The “Elgar Concise Encyclopedia of Artificial Intelligence and the Law,” edited by Ryan Abbott and Elizabeth Rothman, is among the first comprehensive reference works dedicated to the legal implications of AI across global jurisdictions. With contributions from more than 100 experts, the “Encyclopedia” covers AI’s impact on intellectual property, civil and criminal liability, human rights, data governance, and sector-specific regulatory challenges.

Daryl Lim is the H. Laddie Montague Jr. Chair in Law at Penn State Dickinson Law. He is also the Associate Dean for Research & Strategic Partnerships and Founding Director of the Intellectual Property (IP) Law and Innovation Initiative. At the university level, he is a co-hire at the Institute of Computational and Data Sciences and an affiliate at the Center for Socially Responsible Artificial Intelligence.

Professor Lim is an award-winning author, observer, and commentator on national and global trends in IP and competition policy and how they influence and are influenced by law, technology, economics, and politics. He helps policymakers, attorneys, corporate counsel, scholars, and the public understand the world around them. He is a founding member of the Global IP Alliance and its local chapters in Pennsylvania and Illinois. In addition, he serves as Co-Chair of the University Education Committee in the US IP Alliance.

In December 2022, the American Law Institute elected Professor Lim to its membership based on demonstrated excellence and outstanding professional achievement. In 2023, the US Department of Justice and Federal Trade Commission recognized him as “a leading expert in antitrust law and economics” and the IAM Strategy 300, a guide to the industry pioneers with “exceptional skill sets, as well as profound insights into the development, creation, and management of IP value,” named him to its World’s Leading IP Strategists 2023 list. In 2024, he was appointed to the consultative group advising the United Nations Secretary General’s High-Level Advisory Body on Artificial Intelligence. In 2025, he received the IP Professor of the Year Award at the Global Intellectual Property, Artificial Intelligence & Technology Conclave & Awards.