Associate Dean Daryl Lim pens 'Trademarks' entry for Elgar Concise Encyclopedia of Artificial Intelligence and the Law

CARLISLE, Pa.—Associate Dean for Research and Strategic Partnerships Daryl Lim contributed the “Trademarks” entry to the newly released Elgar Concise Encyclopedia of Artificial Intelligence and the Law. The chapter examines how artificial intelligence (AI) is reshaping trademark doctrine, practice, and enforcement across jurisdictions.

The chapter situates trademarks within the broader AI lifecycle, analyzing how AI tools affect clearance, monitoring, brand strategy, and likelihood-of-confusion analysis, while also identifying emerging challenges such as AI-generated marks, chatbot-driven consumer search, deepfakes, and cross-border data governance. Drawing on comparative law, empirical studies, and prior scholarship on computational trademark adjudication, the entry reflects Associate Dean Lim’s ongoing research on the intersection of intellectual property, AI governance, and institutional design and directly informs his teaching in trademark law, AI and the law, and technology policy.

Edited by Ryan Abbott and Elizabeth Rothman, the Elgar Concise Encyclopedia of Artificial Intelligence and the Law brings together over 100 expert-authored entries offering global, interdisciplinary analysis of how AI intersects with core legal domains. The volume features contributions from leading scholars and practitioners worldwide and has been described as a “vital and timely resource” for understanding the legal implications of AI. The Encyclopedia is available through Elgaronline and in print, with selected entries freely accessible to the public.

Daryl Lim is the H. Laddie Montague Jr. Chair in Law at Penn State Dickinson Law. He is also the Associate Dean for Research & Strategic Partnerships and Founding Director of the Intellectual Property (IP) Law and Innovation Initiative. At the university level, he is a co-hire at the Institute of Computational and Data Sciences and an affiliate at the Center for Socially Responsible Artificial Intelligence.

Professor Lim is an award-winning author, observer, and commentator on national and global trends in IP and competition policy and how they influence and are influenced by law, technology, economics, and politics. He helps policymakers, attorneys, corporate counsel, scholars, and the public understand the world around them. He is a founding member of the Global IP Alliance and its local chapters in Pennsylvania and Illinois. In addition, he serves as Co-Chair of the University Education Committee in the US IP Alliance.

In December 2022, the American Law Institute elected Professor Lim to its membership based on demonstrated excellence and outstanding professional achievement. In 2023, the US Department of Justice and Federal Trade Commission recognized him as “a leading expert in antitrust law and economics” and the IAM Strategy 300, a guide to the industry pioneers with “exceptional skill sets, as well as profound insights into the development, creation, and management of IP value,” named him to its World’s Leading IP Strategists 2023 list. In 2024, he was appointed to the consultative group advising the United Nations Secretary General’s High-Level Advisory Body on Artificial Intelligence. In 2025, he received the IP Professor of the Year Award at the Global Intellectual Property, Artificial Intelligence & Technology Conclave & Awards.